The amount of free time of modern
people disappears. We are running somewhere, we are in a hurry and do not
want to waste precious minutes unless we are paid for them. This race has
put tough conditions before the world of crowdfunding: according to
specialists, each project has about 30 seconds to attract the attention of the investor.
How to do that?! – Lucky for you, we know the answer, which is the
promotional video.
Let us speak frankly – cryptocurrencies and blockchains are hard.
Let us speak frankly – cryptocurrencies and blockchains are hard.
Let
us speak frankly – cryptocurrencies and blockchains are hard. And if a
nerd who understands programming and math can make out a semantic message,
making his way through the White Paper, the humanities brain risks
boiling. In any case, the text presentation is long and sometimes boring
(unless it is diluted with actual jokes).
Unlike
articles and technical documentation, a video presentation allows to accurately
visualize project ideas in the mind of potential investors, giving rise to a
desire to take part in them without too much strain. Now that engagement
has been formed, it is already possible to move on to White Paper and other
“goodies”, revealing a startup in its glory. In detail, the effect of the
promotional video is reflected in the following steps:
Attention attraction.
Intrigue.
Demonstration of prospects.
Creating a sight for cooperation.
At
the same time, the presentation should leave only positive emotions, thanks to
which the viewer will have a warm feeling associated with the project – with
its help, subsequently, he will make a decision on investing.
The
presented scheme may remind the plot of the movie “Inception” with Leonardo
DiCaprio, in which the characters put a “grain” of ideas and thoughts into
people’s heads through dreams in order to achieve their goals. Modern marketers are able to act in a similar way
– using promotional videos.
The project is verified not only by a
third-party organization. Not only the state analyzes the project, the team,
and the product, but the exchange itself “stands up” for the project,
confirming its viability and importance.
Thus, it attracts the attention of its
audience, social networks, all the traders, so the likelihood of “scam”
decreases several more times and interest of such projects increases even more.
cryptocurrency marketing
The first IEOs were super successful. For
example, BitTorrent increased profits and Binance was the trend maker, but
later everything changed.
Smaller exchanges began to copy the actions
of Binance and conducted their own IEO. All the founders of ICO projects sought
to hold IEO as well. Everyone thought that this was a “rescue plan” and the
only way to collect a lot of money. Of course, the key beneficiary in this
whole structure were not the final investors, not the founders of these
projects, but the exchanges themselves. Since they had a huge interest, they
take a commission when collecting the money, and in fact, they make a lot of
money by offering projects to investors, acting as an intermediary. ieo marketing
We conducted our own audit of competitors,
companies that are also engaged in crypto marketing. There were almost 600 of
them… Well, frankly speaking, there were about 600 of them and we analyzed
their social networks and found that 75% of them are practically dead, that is,
it is possible that companies are still functioning somehow, but most likely
they don’t have any traffic; they don’t have any customers, and obviously they
don’t have a person responsible for social networks – these companies don’t
have a leader. token advertising
Website: https://flexe.io/
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